| "Pentax
was the first company whose product directly addressed our needs,"
says Adriano Marrocco, Rottapharm IT manager." |
|
Rottapharm
adopts Pentax PocketJet II for its sales force.
|
Challenge:
Rottapharm
is currently the only pharmaceutical company in Italy whose
sale force actively uses portable computer equipment to conduct
on-site order management at chemists' shops. Rottapharm needed
a high quality mobile printing solution that is easily transported
with minimal footprint for its sales agents who visit some 8000
chemists located throughout Italy.
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|
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Pharmaceutical
sales agents are equipped with a briefcase that includes a complete
mobile solution for conducting sales-related business visits.
Pentax PocketJets became their printer of choice because of
the high quality performance while maintaining minimal footprint.
|
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Solution:
Alessandro
Orano, Sales Director at Rottapharm, summarizes the positive factors
that led to their choice of the Pentax PocketJet. "Weight, low
cost of ownership, simple maintenance, and ease of use were the
key criteria for our decision. But the minimal footprint was also
an important consideration for our sales force. We now have a
compact mobile solution that is easily transported, enabling our
sales agents to visit the 8000 chemists located all over the country.
I'm proud to confirm that we are the only company in this field
that can provide the chemist with A4 printed documents which are
completely legible, have a high-quality professional appearance,
and contain all information pertinent to the sales order." |
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